Consistent Video Content that Increase Admissions, Engagement, & Donations

We develop video for email campaigns, social posts, and advertising that will guarantee increase engagement for potential students, parents, & alumni, and help you grow your mission.

 
 

CASE STUDY

The below case study is representative of a private preparatory school on a multi-year consistent content strategy

WHY

  • Increase in student applications and retention

  • Increase in Alumni giving throughout year, and through different campaigns (Giving Tuesday)

  • Increase brand awareness in local market and reach more prospect students and parents within local market

  • Capture younger alumni to build network

HOW

  • 5 posts per week (2 videos & 3 photos/ graphics)

  • Video content including long format and short format videos

  • Yearly commercial production for Open House attendance, leading to application increase

  • Event coverage for alumni events

  • Alumni and student highlights including Legacy campaign

  • Program highlights and campaigns to increase prospect student knowledge of programs

  • Monthly shooting schedule and brainstorming session to develop new and unique content

  • Managing social accounts and developing voice on all platforms

  • Updating website with relevant photos and videos on specific pages to match brand image

RESULTS

  • Alumni giving increased 200%

  • Enrollment increase 18% per year for incoming classes

  • Engagement increase and growth experienced on all channels

TESTIMONIAL

“Timber Reel was instrumental in growing our social media presence and we saw a direct correlation between inquiries and donations as a result of their work.”

CAMPAIGN SAMPLE

Timber Reel developed a 7 day campaign to increase donations on Giving Tuesday so here’s what we did:

• Produced 7 videos highlighting programs at the institution and released them each day leading up to Giving Tuesday

THE RESULT: $75 in total donations. 25% increase from previous year

TALK ABOUT YOUR SUCCESS TODAY