WHY

• Increase in student applications and retention

• Increase in Alumni giving throughout year, and through different campaigns (Giving Tuesday)

• Increase brand awareness in local market and reach more prospect students and parents within local market

• Capture younger alumni to build network

HOW

• 5 posts per week (2 videos & 3 photos/ graphics)

• Video content including long format and short format videos

• Yearly commercial production for Open House attendance, leading to application increase

• Event coverage for alumni events

• Alumni and student highlights including Legacy campaign

• Program highlights and campaigns to increase prospect student knowledge of programs

• Monthly shooting schedule and brainstorming session to develop new and unique content

• Managing social accounts and developing voice on all platforms

• Updating website with relevant photos and videos on specific pages to match brand image

RESULTS

• Alumni giving increased 200%

• Enrollment increase 18% per year for incoming classes

• Engagement increase and growth experienced on all channels

TESTIMONIAL

“Timber Reel was instrumental in growing our social media presence and we saw a direct correlation between inquiries and donations as a result of their work.”